May 1, 2025

Why Posting On Social Media Is Important, But The Engagement Is Even More Important

Show Notes

Welcome back to Digital Marketing Dive! In this episode, hosts Seth Goldstein and Brian Griffiths dig into a topic that every business and marketer needs to hear: why posting on social media is just the first step—and why real impact comes from genuine engagement with your audience.

Seth and Brian start with the basics, explaining why maintaining an active social profile is critical for building trust and credibility—no one wants to do business with a company that looks like it’s closed shop! But they don’t stop there. The conversation dives deeper, exploring how consistent posting and authentic engagement can turn casual followers into loyal customers and transform your brand into a top-of-mind choice in your community.

You’ll hear practical advice on establishing a rhythm for your posts, building rapport through thoughtful interactions, and leveraging audience insights from platforms like LinkedIn and Alignable. Plus, the duo shares personal stories (including what happened when Brian posted a thoughtful comment and landed a new client) and touch on some surprising ways a dash of personality—even sharing a photo with your dog—can make your brand more relatable and engaging.

Whether you’re a digital marketer, small business owner, or just getting started with your online presence, this episode is packed with actionable tips and the reminder that consistency, authenticity, and engagement are your strongest allies in the social media landscape. Let’s dive in!

Time Stamps

[05:23] Visibility Through Community Engagement

[09:21] "Sustainable Growth Feedback Strategy"

[13:11] "Building Social Media Traction"

[15:36] "Social Media Insights: Alignable vs. LinkedIn"

[18:05] Don't Use LinkedIn Contacts for Marketing

[22:48] Art Gallery T-Shirts Connection

[25:27] "Introvert's Reluctant Social Media Moment"

[28:41] CEO Reacts to Social Media Post

[30:31] Target Platforms Strategically

Find Seth & Brian Online

Seth: