Episodes

Welcome to the final episode of season four of Digital Marketing Dive ! In this episode, hosts Seth Goldstein and Brian Griffiths dive into the real power of podcasting as a marketing and branding tool. They break down why podcasting isn’t a get-rich-quick scheme, but rather a strategic way to build your reputation, share your expertise, and create lasting evergreen content that can be repurposed across social media. Whether you’re looking to boost your brand, establish thought leadership, or si...

Welcome back to Digital Marketing Dive. In this episode, hosts Seth Goldstein and Brian Griffiths dive into one of today's hottest topics: social commerce and short-form video. The conversation kicks off with laughs about age, gray hair, and balding, but quickly gets into the meat of digital marketing trends for local businesses. Seth and Brian explore how platforms like TikTok, Instagram Reels, and LinkedIn's mobile video feed are changing the game for small businesses, from bakeries to B2B pro...

Welcome to another episode of Digital Marketing Dive with your hosts Seth Goldstein and Brian Griffiths! In today’s episode, Seth and Brian unpack one of the hottest—and most debated—topics shaking up the world of marketing: the impact of artificial intelligence on digital marketing and customer experience. From AI-powered chatbots and email spam filters to smart recommendation engines, Seth and Brian break down exactly what AI is (hint: it’s not sci-fi robots!) and how these tools are already r...

Ethical Marketing Code of Conduct Core Principles --> Respect for Human Autonomy All marketing and design decisions must respect users' ability to make informed, independent choices without manipulation or coercion. --> Transparency and Honesty All communications must be truthful, clear, and complete, with no hidden agendas or deceptive practices. --> Protection of Vulnerable Populations Special care must be taken to protect children, elderly individuals, those in crisis, and other vulnerable gr...

1. Don’t Take It Personally (Even If It Feels Personal) Stay calm and resist the urge to get defensive. Take a moment to assess the situation before responding. 2. Respond Promptly—but Not Hastily Acknowledge the complaint publicly within 24 hours if possible. This shows others that you’re attentive and professional. Example response: "Hi [Name], we're sorry to hear this. We'd love to make it right—please message us directly so we can help resolve the issue." 3. Take It Offline When You Can Invi...

Welcome back to another episode of Digital Marketing Dive! This time, hosts Seth Goldstein and Brian Griffiths are tackling one of the biggest challenges in the digital space: how to effectively stay top of mind with your audience. In this lively and insightful conversation, Seth and Brian share practical strategies—from repurposing your content and maintaining consistency across platforms, to knowing where your audience really is and the importance of personal engagement. You'll hear some fun b...

Welcome back to Digital Marketing Dive! In this episode, hosts Seth Goldstein and Brian Griffiths dig into a topic that every business and marketer needs to hear: why posting on social media is just the first step—and why real impact comes from genuine engagement with your audience. Seth and Brian start with the basics, explaining why maintaining an active social profile is critical for building trust and credibility—no one wants to do business with a company that looks like it’s closed shop! Bu...

Welcome to another episode of Digital Marketing Dive with your hosts, Seth Goldstein from Goldstein Media and Brian Griffiths from BSTRONG Marketing. In today's episode, titled "How To Build Your Brand Up From Zero," Seth and Brian delve into the essentials of establishing a brand from scratch, offering valuable insights for those new to the digital world. They explore the significance of having a brand, differentiating it from mere reputation. The hosts discuss the critical steps of identifying...

Welcome to season four of the Digital Marketing Dive podcast! In this exciting new season, your hosts Seth Goldstein and new co-host Brian Griffiths dive into the world of digital marketing with fresh perspectives and engaging discussions. From the challenges faced in the current economic climate to the intricacies of scheduling posts on social media, Seth and Brian cover it all with humor and insight. Tune in as they explore the nuances of digital marketing strategies, the importance of real-ti...

Just a quick hello to say we're back after a 2 year hiatus! Stay tuned for season for coming to your ears in February/March! Learn more about your ad choices. Visit megaphone.fm/adchoices

This is a feed drop of an excellent podcast on the Marketing Podcast Network called Ace Stone Marketing Detective. The first season is out at Lacy Boggs' site ( https://lacyboggs.com/ace-stone-marketing-detective/ ) Be sure to subscribe and check out all the other great podcasts over at MPN here: https://marketingpodcasts.net Learn more about your ad choices. Visit megaphone.fm/adchoices

Seth had the pleasure of talking to Ian Truscott the host of the Rockstar CMO FM podcast, which is also on the Marketing Podcast Network with Digital Marketing Dive and Entrepreneur's Enigma. We hope you enjoy listening to Ian's show and subscribe to it here: https://rockstarcmo.com Learn more about your ad choices. Visit megaphone.fm/adchoices

Amanda Natividad returns to Digital Marketing Dive to help us close out season 3 of Digital Marketing Dive. Amanda is the VP of Marketing for Sparktoro , an audience intelligence platform founded by Rand Fishkin and Casey Henry. Amanda is also a classically trained chef and former journalist. Find Amanda Online https://www.linkedin.com/in/amandanat/ https://sparktoro.com https://twitter.com/amandanat https://amandanat.substack.com/ If you like Digital Marketing Dive, please consider leaving us a...

Darryl Praill is the Chief Marketing Officer at Agorapulse, the award-winning social media management platform. Darryl is a funny, high-energy, in-demand event host and panel moderator, an accomplished award-winning marketer, a Sales World Top 50 Keynote speaker and multi-time gold medalist content creator, a Top 10 SaaS Branding Expert, a Top 19 B2B Marketer to Watch, voted by LinkedIn as a Top 3 Marketer and a Top 30 Sales Leader, a social media influencer, a category-leading podcaster, and a ...

Kent Lewis has been in the digital marketing and general web space since the mid 1990s. He's seen the evolution firsthand. Kent is the CMO of Deksia, a digital marketing agency that bought out his agency, Anvil Media, recently. Kent is a big proponent of new web technologies and how they can be used to better humanity. From Web3 to the Metaverse to Augmented and Virtual Reality, he is at the forefront of it all as a first adopter. Find Kent Online https://www.linkedin.com/in/kentlewis/ https://t...

In this blast from the past from Season 2 of Digital Marketing Dive, Shannon and Seth talk to Rand Fishkin of Sparktoro and Moz fame about his life as a founder and his impact on the world of digital marketing. Find Rand Online: https://twitter.com/randfish/ https://www.linkedin.com/in/randfishkin/ https://sparktoro.com/ The Lost and Founder book: https://amzn.to/3bNq1Ry If you liked this episode please go to the podcast directory of your choice and leave us a review. It helps others find the sh...

Ethan Beute is the Chief Evangelist at BombBomb. His company helps business people engage with others through video. Ethan is the co-author of two books: Rehumanizing Your Business: How Personal Videos Accelerate Sales And Improve Customer Experience and Human-Centered Communication: A Business Case Against Digital Pollution. In addition, he is the host of The Customer Experience Podcast. Find Ethan Online: https://www.linkedin.com/in/ethanbeute/ https://twitter.com/ethanbeute https://bombbomb.c...

Lynz Floran is the executive producer and general manager of Growth Network Podcasts , a production house for companies and individuals who want to develop podcasts for their businesses and brands. Lynz has been in the audio business for long time. He's helped the Los Angeles Bar Association with their audio archiving for their members and has done projects for all kinds of companies of all sizes. Find Lynz Online: Website: https://www.growthnetworkpodcasts.com/ LinkedIn: https://www.linkedin.co...

Ted Rubin and John Andrews have been in the retail space for more than they care to mention. The two are great friends and have been helping brands of all sizes get a handle on how to use the digital landscape for their products. Ted is a returning guest of Digital Marketing Dive and this is John's first time. In this episode they talk about their new book Retail Relevancy: How Brands and Retailers will Connect in a Post-Physical World . It was a fun episode. Find Ted and John Online: Ted on Lin...

You may know Jason Falls as a social media marketing maven, but he's also an influencer marketing superhero as well. Jason works at Cornett, an advertising agency based in Lexington Kentucky, where he helps their clients connect with relevant people of influence. Jason's written the book on Influencer Marketing: Winfluence: Reframing Influencer Marketing to Ignite Your Brand (Affiliate Link), and he is a big proponent of finding influencers that have the big numbers, but influencers who actually...

Jamie is the VP of Growth for Dreamfuel Coaching based in Indianapolis, Indiana. In addition, she is a mindset and wellness coach for her own practice Inside Out Living with Jamie . She is an active member of Peak , a community of marketers whose goal is to help its members grow in their marketing careers. Find Jamie Online https://www.linkedin.com/in/jamiesewell/ https://dreamfuelcoaching.com/ https://insideoutliving.io/ https://peak.community (Invite Only Membership Community) If you liked thi...

We're back!!!!! We know it took a minute, but we're back in full force. This season Seth's joined by Olivia Sisinni, a web and graphic designer based in Philadelphia. Olivia will bring a designers take to the digital marketing topics. So, buckle up and let's get to it! Find Us Online: Seth's Twitter: @sethgoldstein Olivia's Twitter: @olivia_sisinni Marketing Podcast Network Twitter: @MPNPodcasts Check out all the great shows on the Marketing Podcast Network at MarketingPodcasts.net Learn more ab...

New co-host and we're on a podcast network now!

Pam Aungst is the founder of Pam Ann Marketing and Stealth Search and Analytics. She provides SEO services to companies of all sizes as well as white labels her services for agencies.Pam is also an active member of the WordPress community and is a fr