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Episodes

Episode 31 - How To Write Social Media Posts That Don't Suck
March 23, 2020

Episode 31 - How To Write Social Media Posts That Don't Suck

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. This week we’re talking about how to write social media posts that don't suck. First, stop trying to sell shit Second, think about what your potential customer actually WANTS Hint: It’s not some kind of deal/coupon/special Finally, create content that’s...
Episode 30 - BLOOD, DEATH, DESTRUCTION AND OTHER ACTION MOVIE THEMES
March 9, 2020

Episode 30 - BLOOD, DEATH, DESTRUCTION AND OTHER ACTION MOVIE THEMES

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. It’s our 30th episode. We made it! Let’s see if we can come up with 30 more! This week we’re talking about how to recover your SEO after Google goes crazy with the algorithm updates. We wanted to make this episode because of some new stats that have com...
DMD 29 Reputation Mangement Advice From A Scam Artist
Feb. 24, 2020

DMD 29 Reputation Mangement Advice From A Scam Artist

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. This week we’re talking about reputation management. Remove the emotion from the situation Reply using facts, nothing else. Don’t offer some kind of compensation/free meal/etc. This week we’re doing our favorite Internet finds: Shawn: Cameo Seth: Insigh...
Episode 28 - How to be Creepy and Get More Customers
Feb. 17, 2020

Episode 28 - How to be Creepy and Get More Customers

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. This week we’re talking about being a total creep. What we mean by that is getting so in tune with your audience that they feel like you’re speaking directly to them. Speaking their language. Use the words that they use, not industry jargon. Understand ...
Episode 27 - Google Analytics for Small Businesses (Rant Included)
Feb. 3, 2020

Episode 27 - Google Analytics for Small Businesses (Rant Included)

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. This week we’re talking about practical Google Analytics for Small Businesses. Before you dive in, understand there is a TON of data in there and it can be overwhelming. The purpose of this episode is to narrow down the data you look at so that you can ...
Episode 26 - To Use Sharing Pods Or Not
Jan. 20, 2020

Episode 26 - To Use Sharing Pods Or Not

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. We have a great episode for you today, even though it’s just us. Topic: How make sure your content get seen and engaged with on Social Media. Start up a sharing pod on LinkedIn Take specific people in photos on IG Start up a Facebook Group with trusted partners to s...
Episode 25 - New Years Edition
Jan. 6, 2020

Episode 25 - New Years Edition

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. This week we’re talking about setting your digital marketing goals for the new year. How do you plan on making 2020 rock for your business online? What channels should everyone pay attention to in 2020? Depend less on Facebook Instagram LinkedIn (if app...
Episode 24 - Tomas Keenan - Unf*ck Your Business
Dec. 23, 2019

Episode 24 - Tomas Keenan - Unf*ck Your Business

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim of Shawn Swaim Consulting and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. We have a great episode for you today, and it’s going to be a bit different than previous episodes because we’ll likely talk very little about Digital Marketing. Tom Keenan is the founder and CEO of Top Class Installations , New York’s top installer of ...
Episode 23 - Looking BEYOND What You "Know"
Dec. 9, 2019

Episode 23 - Looking BEYOND What You "Know"

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. We have a great episode for you today, even though it’s just us. Topic: Looking BEYOND what you “know”. (The idea would be to think beyond what you’ve been doing, there are a lot of places where people hang out online. For example, huge opportunity is YouTube. Great...
Episode 22 1/2 - Amy Landio - Good Morning Good Life
Dec. 6, 2019

Episode 22 1/2 - Amy Landio - Good Morning Good Life

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. We have a great episode for you today, we have Amy Landino of the interwebs. She has a very popular Youtube channel called Amy.Tv where she helps you get the life you want. Amy is also a bestselling author. Her book Vlog Like A Boss is a best seller on Amazon. She is curr...
Episode 22 - Is higher education a waste of time if you’re going into digital marketing, social media, SEO, Web design?
Nov. 25, 2019

Episode 22 - Is higher education a waste of time if you’re going into digital marketing, social media, SEO, Web design?

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. We have a great episode for you today, even though it’s just us. Topic: Is higher education a waste of time if you’re going into digital marketing, social media, SEO, Web design? LinkedIn and social media guy Jordan Paris announced on LinkedIn last week he’s doing a...
Special Episode 21 1/2 Buy My Shit - When and How To Pitch On Social Media
Nov. 6, 2019

Special Episode 21 1/2 Buy My Shit - When and How To Pitch On Social Media

Hey Everyone! Welcome to another episode of the Digital Marketing Dive Podcast. I’m Shawn Swaim the SEO Geek and the self-proclaimed king of the Internet. With me as always is Seth Goldstein, the Creative Director of Goldstein Media. We have a great episode for you today, even though it’s just us. Topic: Buy My Sh*t… when is the appropriate time to “pitch” online? Why do people think it’s ok to jump right into the pitch? How to position an offer on social media How to position an offer in search...
Episode 21 - What The Heck Is Apple Tree Content?
Nov. 4, 2019

Episode 21 - What The Heck Is Apple Tree Content?

This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey...
SNIPPET EPISODE: BERT Edition
Nov. 1, 2019

SNIPPET EPISODE: BERT Edition

If you've been paying attention to Digital Marketing and SEO Specifically for the past week, you've undoubtedly heard about BERT. In this short episode, Shawn walks you through how to optimize for BERT and what BERT will mean for the future of SEO. Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 20 - Why Digital Marketing is a marathon, not a sprint (and how to win)
Oct. 21, 2019

Episode 20 - Why Digital Marketing is a marathon, not a sprint (and how to win)

This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey...
Episode 19.2 - Sean Boyce Talks Product Marketing, Strategy, and Development
Oct. 14, 2019

Episode 19.2 - Sean Boyce Talks Product Marketing, Strategy, and Development

This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey...
Episode 19 - How You Talk To People Online Matters
Oct. 7, 2019

Episode 19 - How You Talk To People Online Matters

This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey...
Rant about non-opensource content management systems
Oct. 6, 2019

Rant about non-opensource content management systems

Something struck a chord. Learn more about your ad choices. Visit megaphone.fm/adchoices
Snippet
Oct. 4, 2019

Snippet

Going to an event that is outside your industry can be a great thing for your business. Learn more about your ad choices. Visit megaphone.fm/adchoices
Special Episode 18.2 - A Conversation with Brian Solis
Oct. 2, 2019

Special Episode 18.2 - A Conversation with Brian Solis

This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey...
Episode 18 - Getting Meta on Podcasts
Sept. 23, 2019

Episode 18 - Getting Meta on Podcasts

This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey...
Special Edition Episode 17.2 - Interview with Ted Rubin
Sept. 18, 2019

Special Edition Episode 17.2 - Interview with Ted Rubin

This episode is brought to you by Stacks Co. the co-working space where both Seth and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... Hey...
Snippet... Tool Tip... JoplinApp.org
Sept. 12, 2019

Snippet... Tool Tip... JoplinApp.org

A quick tool recommendation. Learn more about your ad choices. Visit megaphone.fm/adchoices
Episode 17 - Building Apps with Alex Garashchenko
Sept. 8, 2019

Episode 17 - Building Apps with Alex Garashchenko

This episode is brought to you by Stacks Co. the co-working space where both Shawn and I work and record this podcast. Stacks is located in historic downtown Doylestown, in the heart of Bucks County. Stacks Co. allows entrepreneurs like ourselves space to not only work, but grow and connect with others. For a free day of co-working to see if the space is right for you, go to StacksCo.Work for more information. Don’t forget to mention you heard about Stacks on this show. Okay on to the show... He...